Revenue AI Marketing + ABM Leader-Builder for B2B SaaS Scale-Ups
I help sales-led B2B SaaS teams build signal-driven, AI-led revenue engines that create more qualified pipeline, improve deal velocity, and scale smarter — without adding headcount or spamming the market.
20+ years in marketing, with the last 10+ focused on ABM, ABX, and demand generation for B2B SaaS and technology companies. Most recently led Revenue Marketing & ABM Programs for the Americas at JAGGAER.
$10.2M+
Pipeline Created
25.7x
Pipeline Multiple
1,160
Targeted Accounts
15
Closed Won Deals
FY25 Growth Programs Yield
Why Work With Me
A Revenue Engine Built for Scale-Ups
I help B2B SaaS scale-ups move from scattered campaigns and tool sprawl to a focused revenue engine built on ICP clarity, intent signals, sales alignment, and measurable pipeline outcomes.
Strategic Enterprise ABM
Design and run tiered ABM programs — 1:1, 1:few, 1:many — against high-value accounts with precision ICP targeting and coordinated cross-channel outreach.
Revenue AI Orchestration
Activate intent signals, predictive scoring, and AI-assisted personalization via 6sense, Clay, and generative AI to compress sales cycles and accelerate pipeline.
GTM Alignment
Bridge marketing, sales, and RevOps with shared ICP definitions, unified dashboards, weekly interlocks, and SLA-backed handoff processes.
Fractional or In-House Leadership
Available full-time, fractional (2–3 days/week), or project-based. Structured to ramp up quickly and deliver measurable outcomes.
Signal-Driven Pipeline Operations
Build the operational foundation — lead-to-account matching, routing, scoring, and attribution — so every signal translates into the right action at the right time.
The Approach
30–60–90 Day Plan: Proof Before Scale
Diagnose & Align
- Audit ICP definition, firmographic and technographic fit criteria
- Evaluate intent signal quality across intent, data enrichment, and review platforms (e.g. 6sense, ZoomInfo, G2, etc.)
- Assess lead-to-account matching accuracy and routing logic
- Map target account list — prioritized by fit + intent + buyer stage + readiness
- Align with sales and SDR leadership on account tiers, SLAs, and handoffs
- Identify gaps in MarTech stack, attribution, and reporting
Design & Build
- Launch 1:many programmatic ABM for top-of-funnel account awareness
- 1:few cluster campaigns for 20–50 strategic accounts by vertical or pain
- 1:1 bespoke plays for top-tier accounts — exec outreach, custom content
- Build AI-assisted email sequences and ad copy via Clay and GPT
- Set up paid media targeting on LinkedIn and programmatic channels
- Deploy dashboards for pipeline contribution, account progression, and MQA tracking
Prove & Scale
- Report on pipeline contribution from marketing-influenced accounts
- Measure account progression rates across ICP tiers
- Track meeting conversion from intent-targeted vs. non-ABM outreach
- Iterate on underperforming segments with signal-based optimization
- Document repeatable playbooks for ongoing execution
- Present findings and roadmap to leadership or board
Proof of Impact
Key Wins
Representative metrics from B2B SaaS JAGGAER FY25 ABM Programs.
25.7x
Pipeline Multiple
Marketing-sourced pipeline vs. spend
$10.2M
Pipeline Created
Qualified sales pipeline generated
2x
Campaign Volume
YoY increase in active ABM campaigns
~40%
Account Progression
Target accounts advancing stages in 6 months
+30%
Meeting Rate Increase
vs. non-ABM outreach baseline
16.97x
Opp Likelihood
For purchase-stage intent accounts
75
Opportunities Created
From marketing-influenced accounts
15
Closed Won Deals
Directly attributed to ABM programs
Differentiators
Why I'm Built for This
Full-Stack GTM Builder
From ICP definition to closed-won attribution — I own the full revenue marketing stack, not just campaigns.
ABM & Revenue Operations
Lead-to-account matching, scoring models, routing rules, and ABM orchestration across the entire funnel.
AI-First Marketing Leader
Certified AI Consultant (CAIO). Use Clay, GPT, and 6sense AI to scale personalization without scaling headcount.
Metrics-Obsessed Operator
I measure pipeline velocity, account progression, and closed-won attribution — never vanity metrics.
Sales + Marketing Alignment
Weekly interlocks, shared dashboards, SLA-backed handoffs. Marketing and sales actually work together.
Enterprise SaaS Experience
Procurement, CLM, ERP, data and commerce platforms. Deep understanding of complex, multi-stakeholder enterprise buying cycles.
Career
Experience
- Built ABM from zero→hybrid→scaled in 2+ yrs; 2x capacity with $10.2M FY pipeline and 25.7x pipeline multiple
- Launched 6sense intent-driven ABM across Americas with 1,160 targeted accounts
- Drove ~40% account progression, +30% meeting rates, and 15 closed won deals
- Implemented AI-assisted personalization via ChatGPT, Claude, 6sense, and AI Email
- Led global ABX transformation across NA, EMEA, and APAC markets
- Built multi-channel demand engine: paid, email, webinars, events, content syndication
- Strengthened MQA-to-opportunity rigor and improved sales alignment
- Designed repeatable outbound + inbound playbook for CLM mid-market segment
- Built RevOps foundations: lead scoring, routing, and full-funnel attribution
- Contributed to sustained ARR growth through pipeline quality improvements
- Provided fractional demand gen leadership for early-stage B2B SaaS clients
- Developed brand and GTM strategy for product launches and market entry
- Designed and managed targeted multi-channel organic and paid media campaigns
- Contributed to ~2x revenue scale $65M → $120M in 4 years via brand, demand, and account-based strategies
- Led global marketing team across NA, EMEA, APAC and managed $4M+ budget
- Rebranded three product lines and launched integrated global go-to-market strategy
- Built demand gen infrastructure from scratch, contributing to 3x revenue growth
- Led mandatory GDPR compliance rollout across the global marketing organization (May 2018), establishing data privacy standards, consent frameworks, and governance processes.
Proof Points
Case Studies
JAGGAER + 6sense + 2X ABM Orchestration
Built the Revenue AI and ABM function from zero at JAGGAER — implementing 6sense intent signals, AI-assisted personalization, and a tiered ABM program that scaled across the Americas.
$10.2M
Pipeline Generated
25.7x
Pipeline Multiple
1,160
Targeted Accounts
15
Closed Won Deals
Human-Agentic GTM Operating Model Design
Designed and delivered an executive-ready operating model for an enterprise B2B SaaS growth team — translating AI ambition into human-owned workstreams, agent-supported workflows, governance, pilot design, and measurable account movement.
Human-Led
Strategy · judgment · accountability
Agent-Assisted
Research · briefs · workflows
Systemized
Signals · handoffs · metrics
Pilot-Ready
90-day roadmap · scorecard
Qualifications
Certifications & Tools
Certifications
Core Tools
Languages
Let's Connect
Let's Build Smarter Growth.
If you're building a B2B SaaS revenue engine and need a leader who can design strategy, build the infrastructure, and prove it in pipeline — I'd love to talk.
Currently exploring full-time, fractional, and consulting opportunities.
© 2026 Nikke Rose. All rights reserved.